mooi means beautiful ✨
mooi means beautiful ✨
universeel mooi is dutch for universal beauty
mooi directly translates to beautiful but it’s kind of a catch all for all things pleasant
the sound is like a serotonin hit – the effect we want this brand to have on you
universeel reflects our mission to create a brand that makes all bodies feel confident and unstoppable
we design with the intention to give something a new life
whether it’s a top designed using deadstock fabric or a vintage find sourced with sentiment
this is what you can expect from the brand, limited-release pieces that feel necessary
the world needs more mooi
&
mooi is in everything
our values ✨
our values ✨
sustainability
greenwashing isn’t cool and we’re not experts (yet)
but we are trying to create clothes in the least harmful way possible
we source fabric and produce in LA to eliminate a dependency on fuel emissions
all our fabric and trim is deadstock or recycled to reduce waste
all packaging is recyclable, compostable, and/or reusable
ethics
10% of profits are donated to The Loveland Foundation
which supports accessible therapy for Black women and girls
production workers are in LA where they are paid livable wages
inclusivity
our clothes are designed to fit size 00 to 22
size 22 is just the start as we learn to perfect the fit
on extended sizes with the help of our community